The definitive brand market-readiness assessment.
Understand exactly what you have, what's missing, and the next steps to build your brand - in under 10 minutes.
The full picture: from logo and colours to brand voice, strategy, and marketing systems. See exactly where your business stands.
The exact gaps for your stage. Only priorities with real impact. No noise, no theory.
Your BrandScore from 0 to 100 across four clear stages: Starter, Growing, Established, or Authority.
TheBrandScore is built on established academic models for measuring brand equity, adapted for the realities of small and medium businesses. It also draws on the long-term work of VBrand with entrepreneurs.
The tool covers six key areas: visual identity, brand voice, marketing assets, digital presence, positioning, and marketing systems - each reflecting a genuine aspect of market readiness.
Not all indicators carry equal weight. Core elements score more points - they are fundamental to every brand. Important ones carry medium weight. Standard ones add additional value.
The tool includes dependencies between indicators. You cannot have "logo variations" without a "primary logo". This reflects the real build order and prevents artificially inflating your score.
Fundamental elements without which the brand cannot function. Logo, value proposition, website.
Elements with significant impact on positioning. Tagline, LinkedIn page, pricing strategy.
Additional elements that strengthen the brand. Media kit, business model documentation, review systems.
Brand foundations are being built. Critical gaps in key elements.
Good foundation, but clear gaps in strategy or digital presence.
A well-built brand. Clients trust you before they have even met you.
The brand operates autonomously. It attracts and converts without constant effort.