Understand every element before you start - score, stages, weighting, and categories.
BrandScore is a weighted score from 0 to 100, calculated based on the elements you have genuinely checked off. Each element earns points according to its importance - Core, Important, or Standard.
Your score updates in real time with every click in the assessment. You do not need to finish everything - you can see it at any point in the top right corner.
The formula: sum of points for checked elements ÷ maximum possible points × 100. The maximum for each category differs.
The tool uses a weighted system - fundamental elements score more points because they have a greater real-world impact on your brand's market readiness.
Without it, nothing else works.
These are the foundational building blocks of every brand. If you are missing them, nothing built on top can function. Examples: primary logo, colour palette, value proposition, website, final brand name.
Makes the difference for positioning.
Elements with real impact on how clients find, recognise, and evaluate you. Examples: tagline, LinkedIn page, pricing strategy, CRM system, Instagram account.
Strengthens the mature brand.
Additional elements typical of established and authority-level brands. Examples: media kit, brand pattern, podcast, review systems, 90-day content calendar.
How do they affect your BrandScore?
Checking 1 Core element earns you 4 points. You would need to check 4 Standard elements to earn the same. That is why completing Core elements first is the most effective way to raise your score.
Some elements logically build on previous ones. The tool tracks these dependencies to reflect the real order of building a brand.
🔗 Has prerequisites
This means the element depends on one or more previous elements. If you do not have them yet, the tool will show you which ones when you try to check it.
⚠ Warning when checking
If you try to check an element without its prerequisites, you will see a message "Complete first: [X]". You can continue, but it is best to close gaps in order.
TheBrandScore assesses your brand across six key areas, each with a different number of elements and a different role in building market readiness.
The visual elements by which you are recognised - logo, colours, typography, icons, photography style.
10 elementsHow you speak and what you stand for - value proposition, tone, brand story, mission, audience profile.
10 elementsThe design materials you work with daily - business cards, proposals, presentations, social templates, media kit.
13 elementsYour online presence - website, domain email, Google Business, LinkedIn, Instagram, YouTube, SEO.
12 elementsPositioning and differentiation - competitor map, brand guidelines, pricing strategy, brand architecture.
6 elementsSystems for attracting and converting clients - lead magnet, email list, CRM, posting rhythm, KPIs, advertising.
13 elementsThe whole process takes about 10 minutes. Be honest - check only genuinely built elements, not those you plan to do.